Emerging Trends in Student Decision Making across Global Education Markets

Komal Gupta

doi:10.71097/IJSAT.v13.i1.10346

Emerging Trends in Student Decision Making across Global Education Markets

Author(s)	Komal Gupta
Country	India
Abstract	Higher education world over has become a competitive and global market where students are moving towards assessing various destinations and schools before joining them. Although the student choice and international mobility have been studied before, much of the literature that has been done so far has been scattered or country-based or survey-oriented, which restricts the cross-market comparability. This research paper fills this research gap by analyzing new tendencies in student decision-making in the world education markets through a systematic, quantitative analytical model. The analysis will be done using secondary data in terms of international education reports, institutional statistics, global ranking systems, and policy databases of major destinations areas, such as, North America, Europe, Asia-Pacific, and a few emerging markets. The choice variables are classified into economical, institutional, policy-based and technological variables and evaluated against the noticed patterns of international students’ enrollment. Based on the findings, there is a distinct change in decision-making dominated by prestige to multi-criteria assessment based on affordability, employment after studies, and flexibility of the policy, and access to online learning. Although the institute reputation is still a significant component in the traditional destination markets, there is an ascending tendency of economic and policy aspects in all areas. Competitive advantages exhibited by emerging markets include cost efficiency, regulatory flexibility and expanded digital delivery models. The research would add a cross market, empirical view on student decision behavior and gives practical implications to institutions of higher learning and policymakers interested in improving competitiveness in international education markets.
Keywords	Student decision-making, global education markets, international student mobility, higher education strategy, data-driven analysis.
Published In	Volume 13, Issue 1, January-March 2022
Published On	2022-02-09
DOI	https://doi.org/10.71097/IJSAT.v13.i1.10346
Short DOI	https://doi.org/hbn8wn

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Emerging Trends in Student Decision Making across Global Education Markets

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