International Journal on Science and Technology

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Social Media As A Tool For Political Campaigning

Author(s) Sandeep Kumar, Dr. Meenakshi Sharma
Country India
Abstract Political campaigning plays significant role for political parties to win the election in democracy. In a democracy political parties or political leaders always make different strategies to win the election. Social media has transformed the way political campaigns are conducted across the world. Platform such as Facebook ,Twitter, Instagram, YouTube and WhatsApp political parties and candidates to communicate directly with voters share campaigning messages and mobilize supporters.
Keywords Political campaigning, Social Media, Political Communication
Field Sociology > Politics
Published In Volume 17, Issue 1, January-March 2026
Published On 2026-03-11
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