International Journal on Science and Technology

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Blockchain-based Secure Customer Data Management in Enhancing Salesforce

Author(s) Mr. Syed Kamran Ghani, Mr. Brijesh Mishra, Dr. Vandana Yadav
Country India
Abstract Rapid evolution of digital transformation and cloud-based customer relationship management (CRM) systems, the importance of secure customer data management has become increasingly crucial for modern business organisations. As a top CRM platform, Salesforce handles a massive amount of sensitive customer data, including personal information, transaction records, communication logs, and business analytics. However, data security, unauthorised access, privacy breaches, lack of transparency and cyber threats are caused by the centralised architecture of traditional CRM systems. In this context, blockchain technology has emerged as an innovative solution to enhance data security, integrity and transparency and trust in the management of customer data.
This paper targets the role of secure customer data management based on blockchain for the improvement of Salesforce CRM systems. The research investigates the potential of blockchain technology to enhance the security architecture of Salesforce through the use of decentralised storage, immutable transaction records, encryption mechanisms, and secure access control. Businesses can leverage blockchain with Salesforce to authenticate the integrity of their data, prevent unauthorised modifications, reduce the risk of cyberattacks, and enhance customer trust in them. Blockchain’s distributed ledger technology enables real-time verification and secure sharing of customer data with authorised stakeholders, while ensuring transparency and accountability.
The study also explores various blockchain features, such as smart contracts, cryptographic hashing, consensus mechanisms and decentralised identity management, which help improve customer data protection in Salesforce environments. In addition, the study highlights the benefits of blockchain integration that include better operational efficiency, better compliance with data protection regulations, better customer relationship management, and better reliability of business operations. Simultaneously the study identifies challenges associated with blockchain implementation such as high deployment cost, scalability issues, integration complexity, technical limitations and lack of awareness among organisations.
Keywords Customer Relationship Management (CRM), Blockchain, Salesforce and Customer Data Management.
Field Engineering
Published In Volume 17, Issue 2, April-June 2026
Published On 2026-05-11
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