International Journal on Science and Technology

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Taste Beyond Travel: A Theoretical Study on Tourist Perception and Satisfaction Towards Street Food Products

Author(s) Mr. Genoy George, Dr. Balamurugan D
Country India
Abstract Food tourism has become an increasingly important segment of the global tourism industry because travellers today seek authentic and memorable experiences that extend beyond traditional sightseeing activities. Street food products are one such culinary experience that offers tourists a culturally rich experience that is accessible and affordable. Street food is a key to the local traditions, identity and native cuisine, which provides a way for visitors to connect with the place in a meaningful way. Different factors such as quality of food, taste, hygiene, fairness of price, authenticity and service quality are contributed to the perception of tourists in street food products. These perceptions directly impact tourists' satisfaction and their intentions for future visits and positive word of mouth communication. When tourists feel that the experiences, they have had with street food products are satisfactory, they are likely to develop satisfaction toward them. The comprehension of these relationships becomes crucial since tourists' satisfaction is a key factor in destination competitiveness and sustainable tourism development. This is a theoretical paper that explores the perception and satisfaction of tourists regarding street food products by adopting the concepts from the tourism studies, consumer behaviour and satisfaction theories. The conceptual framework of tourist perceptions, the key factors that influence satisfaction, and the impact of street food experiences on tourism development are analysed. The study adds to the theory by offering a comprehensive discussion of the factors influencing the experience of tourists for street food products.
Keywords Tourist perception, Street food products, Tourist satisfaction, Food tourism, Culinary experience
Field Business Administration
Published In Volume 17, Issue 2, April-June 2026
Published On 2026-05-28
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