International Journal on Science and Technology

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The AI-Driven Marketer: Transforming Campaign Performance Through Intelligent Analytics

Author(s) Shafeeq Ur Rahaman
Country India
Abstract Artificial intelligence has integration into marketing that views and approaches campaign performance and customer engagement from a completely different perspective. "The given study will seek to explore how AI-driven analytics could help marketers find better approaches toward marketing strategies by analyzing customer data, thereby enabling highly personalized experiences and improving decision-making processes. By applying predictive models, machine learning algorithms, and real-time insights, marketers would be able to deliver campaigns for consumer needs with effectiveness and efficiency, improving engagement rates toward maximum ROI. The study further points out that AI will help increase operational efficiency and reduce costs, hence driving innovation in marketing practices. The findings brought out a revolutionary change caused in campaign performance by AI and how it can shape the future of marketing.
Keywords I-powered marketing, smart analytics, optimization of campaigns, personalization of marketing, customer engagement, machine learning, predictive models, return on investment maximization, real-time insight, operational efficiency, innovation in marketing, data-driven decision-making
Field Computer > Data / Information
Published In Volume 14, Issue 1, January-March 2023
Published On 2023-03-07
Cite This The AI-Driven Marketer: Transforming Campaign Performance Through Intelligent Analytics - Shafeeq Ur Rahaman - IJSAT Volume 14, Issue 1, January-March 2023. DOI 10.5281/zenodo.14471773
DOI https://doi.org/10.5281/zenodo.14471773
Short DOI https://doi.org/g8vk7x
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