Virtual Influencers: The Emergence and Impact of Digital Personas in the Social Media Landscape

Author(s)	Dr. Sarika A. Kondekar, Miss. Gayathri, Miss. Khushee D. Pandey, Miss. Kimaya U. Paripurna
Country	India
Abstract	Virtual influencers, computer-generated personas that engage with audiences on social media platforms, have become a significant aspect of the digital marketing landscape. Unlike their human counterparts, these influencers are entirely crafted and controlled by designers, animators, and marketers. The phenomenon raises important questions about authenticity, the future of marketing, and the potential risks associated with this novel form of interaction. This paper explores the rise of virtual influencers, analyses their impact on social media, discusses ethical considerations, and considers future trends in this evolving domain.
Keywords	: virtual influencers, Digital Marketing, Artificial Intelligence, Machine Learning, metaverse.
Field	Computer Applications
Published In	Volume 16, Issue 1, January-March 2025
Published On	2025-03-27
DOI	https://doi.org/10.71097/IJSAT.v16.i1.2852

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International Journal on Science and Technology