Financial Sustainability in the Film Industry: Challenges, Strategies, and Future Directions

Author(s)	Pragyesh Kumar Singh, Dr. Sapan Asthana
Country	India
Abstract	The film industry is a dynamic and influential sector that significantly contributes to global culture and the economy. However, achieving financial sustainability in this competitive environment presents several challenges. This research explores the critical issues impacting the financial sustainability of the film industry, including rising production costs, changing consumer behaviors, and the disruption caused by digital streaming platforms. It examines various strategies employed by industry stakeholders to maintain financial viability, such as diversified revenue streams, international co-productions, and the adoption of advanced technologies. Furthermore, the paper discusses future directions, emphasizing the need for innovative business models, policy support, and sustainable production practices. The research intends to provide insights on how the film business could negotiate economic uncertainty and attain long-term financial stability by means of a thorough investigation of these factors.
Keywords	Financial sustainability, film industry, digital disruption, revenue models, co-production, streaming platforms, sustainable practices
Published In	Volume 16, Issue 3, July-September 2025
Published On	2025-07-30
DOI	https://doi.org/10.71097/IJSAT.v16.i3.3691
Short DOI	https://doi.org/g9vzgb

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International Journal on Science and Technology