International Journal on Science and Technology

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Mang Peko Restaurant Innovative Strategies and Customers Repeat Purchase : Basis For Action Plan

Author(s) Julio Enrico C. de Vera, Lani D Deada, PhD, Fernando T. Pendon III, PhD
Country Philippines
Abstract This study examines how Mang Peko Restaurant’s innovative strategies influence customer repeat purchase behavior, focusing on innovation dimensions and key loyalty drivers like food and service quality. Findings show a strong link between well-aligned innovations and customer loyalty, with recommendations to enhance feature simplicity, visibility, and cultural relevance for sustained competitive advantage.
Keywords Innovation Strategies, Customer Loyalty, Repeat Purchase, Food Quality, Service Quality
Field Business Administration
Published In Volume 16, Issue 2, April-June 2025
Published On 2025-05-16
DOI https://doi.org/10.71097/IJSAT.v16.i2.5169
Short DOI https://doi.org/g9kfzj
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