International Journal on Science and Technology

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Analysis The Role Of Political Communication, Propaganda And Media On Indian Democratic Development

Author(s) Sandeep Kumar, Dr. Meenakshi Sharma
Country India
Abstract Political communication is A Process in which political Actors ( party , leader, Government or political institute) ,citizen , Media( Traditional and New Media ) get connected with one another. They do communicate among Themselves. Political Actors Try to Influence Public Through ideas, agendas, policies, party manifesto or they do influence the opinion of their targeted audiences in this political communication while citizen also do Active participation in politics through their involvement in Political Affairs, voting , political Movements . While Media plays a mediator but very significant role In political communication. this political communication or connection between political parties and public is set up by media vastly. If we talk about media there are two types of media which are traditional & Digital social media. Television, Radio, Newspaper, magazine are the example of traditional media .people mostly use this traditional media to get connected with political affairs . But in digital world social media also influencing people therefore political parties are using various social media platforms such as twitter, Facebook, WhatsApp, or Instagram for political communication. Now if we talk about propaganda which political parties or their leaders use to gain political support of the public or to gain public vote in favour of them.political parties or their leaders try to manipulate or influence the opinion of public by spreading false, half truth or twisted facts, exaggeration which is called propaganda. Through my research paper I want to explore the political communication, media and propaganda in Indian Democracy. How this affecting The Indian Democratic Development .
Keywords 1 Political Communication, 2 Propaganda,3 Traditional Media, 4 Digital Media.
Field Sociology > Politics
Published In Volume 16, Issue 2, April-June 2025
Published On 2025-06-08
DOI https://doi.org/10.71097/IJSAT.v16.i2.5937
Short DOI https://doi.org/g9pz7j
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