The Business Prospects of The 3 Largest Franchises in Indonesia: Indomart, Alfamart and FamilyMart in Cibinong Bogor City are Analyzed Based on The Influence of Location and Promotion on Sales.

Author(s)	Samuel Alkadri Manihuruk, Christianus Manihuruk
Country	Indonesia
Abstract	The purpose of this study is to analyze the influence of Place, Promotion on Sales of 3 popular mini markets in Indonesia (Indomart, Alfamart and FamilyMart) using panel data to determine the similarities and differences together and individually. The results of this study show that the variables Place and Promotion partially and simultaneously have a significant effect where the variables Place and Promotion have an effect (R-squared) 0.730211 or 73% can affect the amount of Sales the remaining 27% is influenced by other variables. Panel data regression Y = 6.056985 + 0.514999 * X1 + 0.376453 * X2. Individually it is known that the influence of Place and Promotion on Indomart customer perception ranks first (R-square 94.52) which means that Indomart customers are very satisfied with the Place and Promotion of the mini market. in second place FamilyMart (R-square 73.92) and the last is Alfamart (R-square 53.08) which means that its customers are less satisfied when compared to the other two mini markets
Keywords	Keywords: Location, Promotion and Sales
Field	Sociology > Administration / Law / Management
Published In	Volume 16, Issue 2, April-June 2025
Published On	2025-06-22
DOI	https://doi.org/10.71097/IJSAT.v16.i2.6397
Short DOI	https://doi.org/g9q4cn

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