International Journal on Science and Technology

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Model to Measure Customer Purchase Intention for Electronic Goods – Online and Offline Mode: A Comprehensive Analysis of Indian Retail Landscape

Author(s) Mr. Jeevan M, Mr. Vignesh M, Ms. Shreya Sachindra Sirsikar
Country India
Abstract This research investigates the evolving landscape of electronic goods retail in India, examining the intricate factors influencing customer purchase intentions across both online and offline channels
Keywords Omnichannel shopping, customer purchase intention, electronic goods retail, online-offline integration, consumer behavior
Field Business Administration
Published In Volume 16, Issue 3, July-September 2025
Published On 2025-07-20
DOI https://doi.org/10.71097/IJSAT.v16.i3.7131
Short DOI https://doi.org/g9t2wh
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