The Role of Online Reviews and Push Notification Strategies in Shaping Customer Behaviour in Quick Commerce and E-Commerce Platforms

Author(s)	Mr. Divya Patni
Country	India
Abstract	As the use of technology has made a way for online e-commerce platforms and has encouraged everyone to engage in online purchasing, the newly built trends of online fake reviews create a tremendous threat to society as well as weakening our trust in the information being offered on the internet. This paper aims to comprehend the origin of false reviews and research the influence of fake reviews in our day-to-day lives. This paper also includes the economic principles to describe the basic concepts in terms of societal costs and indirect costs. This study also evaluates the legal aspects of false information reviews. Furthermore, this paper helps in appreciating consumer rights and clarifies all of them under the Consumer Protection Act that can be sought to address this issue to some extent. Additionally, this report evaluates the efforts taken by businesses such as Amazon, Flipkart, and other e-commerce-based platforms to clamp down on such reviews.
Keywords	E-Commerce, Online Shopping, Quick Commerce, Flipkart, Amazon, Blinkit, Digital Marketing
Field	Computer > Electronics
Published In	Volume 16, Issue 4, October-December 2025
Published On	2025-10-04

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