Role of AI, Big Data and Social Media on Indian Political Behaviors

Author(s)	Dr. Anamika
Country	India
Abstract	Both globally and in India, the combination of artificial intelligence (AI), big data analytics, and social media has completely changed political behavior in the twenty-first century. These technologies have redefined political communication, campaign tactics, and voter participation while simultaneously raising worries about privacy, polarization, and democratic integrity. Drawing on recent empirical studies and case studies—including the pioneering efforts of Indian political strategist Prashant Kishor and the digital campaigns of Prime Minister Narendra Modi—this paper looks at the channels by which artificial intelligence, big data, and social media affect political behavior. The study investigates both the advantages and drawbacks presented by these innovations and ends with policy recommendations to protect democratic systems.
Keywords	AI, Big data, Social media, Political behavior
Field	Sociology > Philosophy / Psychology / Religion
Published In	Volume 16, Issue 3, July-September 2025
Published On	2025-07-24
DOI	https://doi.org/10.71097/IJSAT.v16.i3.7220
Short DOI	https://doi.org/g9vdc3

About IJSAT Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us	Message on WhatsApp	+91-9687-182-185	editor@ijsat.org

International Journal on Science and Technology