International Journal on Science and Technology

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Impact of Perceived Risks on Impulsive Online Buying Behavior Among Women – A Descriptive Study

Author(s) Ms. Rachel S, Dr. Pushpalatha V
Country India
Abstract The study explores how various perceived risks affect impulsive online buying behavior among women. It adopts a descriptive research design using survey data to examine behavioral differences across age groups.
Keywords Perceived risks, Impulsive online buying behavior
Field Arts
Published In Volume 16, Issue 3, July-September 2025
Published On 2025-07-28
DOI https://doi.org/10.71097/IJSAT.v16.i3.7271
Short DOI https://doi.org/g9vzf2
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