Marketing in the Age of Generative AI: Consumer Trust and Synthetic Content

Eswararao Naidu Allu

doi:10.71097/IJSAT.v16.i3.7534

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Marketing in the Age of Generative AI: Consumer Trust and Synthetic Content

Author(s)	Mr. Eswararao Naidu Allu
Country	India
Abstract	Generative AI tools now shape digital marketing, enabling ad creation and chatbot videos that increasingly foster consumer trust and engagement.
Keywords	Generative AI, AI-generated content, consumer trust, digital marketing, artificial intelligence in marketing
Field	Business Administration
Published In	Volume 16, Issue 3, July-September 2025
Published On	2025-08-03
DOI	https://doi.org/10.71097/IJSAT.v16.i3.7534
Short DOI	https://doi.org/g9vzgf

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Marketing in the Age of Generative AI: Consumer Trust and Synthetic Content

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