Study of Customer Relationship with Reference to iVillage Infotech Solutions

Author(s)	Mr. Samarth Gupta
Country	India
Abstract	This study explores the effectiveness of Customer Relationship Management (CRM) practices and their impact on business performance using iVillage Infotech Solutions as a case study. The research adopts a mixed-methods approach integrating qualitative and quantitative data through surveys, interviews, and system observation. It analyzes the technological, procedural, and human elements involved in CRM implementation. The study reveals the critical role CRM plays in improving customer satisfaction, retention, and operational efficiency. However, challenges such as employee resistance, data quality issues, and limited system integration persist. Strategic recommendations are proposed to enhance CRM practices for sustained growth in the IT services sector.
Keywords	Customer Relationship Management, Web Design Industry, CRM Effectiveness, Client Retention, iVillage Infotech Solutions
Field	Business Administration
Published In	Volume 16, Issue 3, July-September 2025
Published On	2025-08-06
DOI	https://doi.org/10.71097/IJSAT.v16.i3.7601
Short DOI	https://doi.org/g9wh7g

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International Journal on Science and Technology