Proposed Strategic Operational Plan on the Marketing  Mix of EMILIO AGUINALDO COLLEGE

Author(s)	Ms. Shuyun Xu
Country	Philippines
Abstract	ABSTRACT The study proposed a Strategic operational plan on the Marketing Mix of EMILIO AGUINALDO COLLEGE. A survey method was used, surveying 60 students of EAC Manila from varying years of study, degree programs, and nationalities to gather data related to the 4Ps. Results showed that many students feel that the educational quality, value for money of their education, location of EAC, and the promotional activities of EAC are good. Other aspects need improvement such as scholarships, etc. Significant differences in responses were observed across degrees and nationalities. A strong positive correlation was found between operational efficiency and admissions.
Keywords	many students feel that the educational quality, value for money of their education, location of EAC,
Field	Business Administration
Published In	Volume 16, Issue 3, July-September 2025
Published On	2025-09-11
DOI	https://doi.org/10.71097/IJSAT.v16.i3.8160
Short DOI	https://doi.org/g93xdz

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