International Journal on Science and Technology

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Call for Paper Volume 16 Issue 3 July-September 2025 Submit your research before last 3 days of September to publish your research paper in the issue of July-September.
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Volume 16 Issue 3
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A Study on Consumer attitude and Brand loyalty towards organic cosmetic products

Author(s) SHANMUGA PRIYA V, Dr. G JAYALAKSHMI
Country India
Abstract This research study focuses on consumer attitude and brand loyalty on organic cosmetic products which is grasping more attention from the consumers nowadays. This topic is specifically studied because uses of skin care and cosmetic products or not shielded from adverse effects, the literature confirmed the urgent need to evaluate consumer attitude on organic cosmetics.
Keywords Organic products, cosmetics, brand loyalty, chemical free, natural ingredients, cruelty free.
Published In Volume 16, Issue 3, July-September 2025
Published On 2025-09-13
DOI https://doi.org/10.71097/IJSAT.v16.i3.8222
Short DOI https://doi.org/g93xdj
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