Sustainability as a Management Strategy: Not Just CSR, but a Long-term Competitive Advantage

Saisha Sahni

Sustainability as a Management Strategy: Not Just CSR, but a Long-term Competitive Advantage

Author(s)	Ms. Saisha Sahni
Country	India
Abstract	This paper examines sustainability as a fundamental management approach that promotes long-term competitive advantage, rather than just as a corporate social responsibility (CSR) project. It analyzes the economic, social, and environmental effects of eco-friendly activities and looks at how they have changed from being optional to essential business requirements. The report provides international case studies of businesses that have incorporated sustainability into their supply chains, operations, and innovation plans. Research indicates that when viewed as a strategic asset, sustainability improves risk resilience, brand reputation, and profitability. But issues like greenwashing and large upfront costs continue to be major obstacles. The future direction of sustainable management, consumer psychology, ESG investments, and regulatory frameworks are also covered in detail in this study. It makes the case that sustainability is not just an ethical obligation but also a way to maximize profits. The future direction of sustainable management, consumer psychology, ESG investments, and regulatory frameworks are also covered in detail in this study. It makes the case that sustainability can simultaneously be a risk-reduction and profit-maximizing tactic that ought to be incorporated into fundamental management decision-making procedures rather than just being an ethical obligation.
Keywords	Sustainability, Management Strategy, CSR, Competitive Advantage, Green Management, ESG, Innovation, Risk Management.
Field	Business Administration
Published In	Volume 16, Issue 3, July-September 2025
Published On	2025-09-20

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International Journal on Science and Technology

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Sustainability as a Management Strategy: Not Just CSR, but a Long-term Competitive Advantage

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