The Impact of Brand Trust and Perceived Value on Purchase Intention in the Football Boots Sector in Oman

Author(s)	Dr. Issam Al Siyabi, Mr. Naser Al Siyabi
Country	Oman
Abstract	This paper examined the influence of brand trust and perceived value on purchase intention for football shoe brands. The method used for data collection was a questionnaire. A total of 233 respondents who play in the Amateur Football Player League took part in this study. The measurement used a 5-point Likert scale ranging from 1= “completely disagree” and 5= “completely agree”. The data analysis techniques are descriptive statistical analysis, data instrument tests, multiple linear regression, F, t, determination, and beta coefficient. The study's findings demonstrated that brand trust significantly positively influenced purchase intention. Furthermore, the results revealed that perceived value positively affected purchase intention.
Keywords	Purchase Intention, Perceived Value, Brand Trust, Football Shoe.
Field	Physical Science
Published In	Volume 16, Issue 3, July-September 2025
Published On	2025-09-22

About IJSAT Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us	Message on WhatsApp	+91-9687-182-185	editor@ijsat.org

International Journal on Science and Technology