International Journal on Science and Technology

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Sustainability Certifications in India: Impacts on Farmers, Manufacturers, and Urban Consumer Behavior

Author(s) Ms. Saranya M, Dr. Mahalakshmi M
Country India
Abstract In India, sustainability certificates are seen as essential instruments for encouraging socially conscious, ecologically friendly, and commercially successful agricultural and food processing methods. These certifications offer a reliable way to indicate adherence to accepted sustainability guidelines, empowering producers, consumers, and farmers to make well-informed choices about their output and consumption. Producers can increase product quality, expand their market reach, and win over customers by following these guidelines, and consumers can select goods that are consistent with their moral and environmental beliefs. The Rainforest Alliance, Fruit Products Order (FPO) mark, Rainforest Alliance, Organic Certification (NPOP/India Organic), and Ecomark are among the important sustainability certifications in India that are reviewed in this study. It looks at issues including high prices, complicated compliance, technological limitations, and market restrictions that farmers and processed food producers must deal with. The study also looks at the buying desires of urban consumers and how the government may help with adoption, advertising, and compliance. There includes discussion on the implications for researchers, marketers, and policymakers.
Keywords Sustainability certifications, India, consumer purchase intention, farmers’
Field Mathematics > Economy / Commerce
Published In Volume 16, Issue 3, July-September 2025
Published On 2025-09-30
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