International Journal on Science and Technology

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Volume 16 Issue 4
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An Analysis of Consumption Frequency of Organic Vegetables in Chegutu, Zimbabwe: Reinforcing the Climate Mitigation Benefits of Organic Foods.

Author(s) Mr. Savanhu Howard Manyere, Dr. Alexander Mapfumo, Dr. Benjamin Hanyani-Mlambo, Dr. Tererai Katema
Country Zimbabwe
Abstract The study investigates factors affecting consumption frequency of organic vegetables in Chegutu, Zimbabwe in line with Sustainable development Goal 12 on responsible consumption and production. A mall-intercept survey gathered data from 200 respondents. Employing Zero-Inflated Negative Binomial (ZINB) model, the research finds that while price perception negatively influences consumption frequency, perceptions of nutritional value and longer periods of prior consumption have positive effects. These findings highlight the need for targeted policy interventions to make organic foods more affordable and accessible in order support climate mitigation and public health goals. The results reinforce the role of consumer behavior in promoting sustainable food systems and contribute to global discourses on climate change. The study proposes that reducing price barrier and promoting public awareness of the nutritional and environmental benefits of organic vegetables could help increase their consumption. Therefore, policymakers should consider producer subsidies, public education campaigns and improved market access to nurture sustainable dietary habits thereby contributing to climate change mitigation.
Keywords Organic foods, Credence foods, Zero-Inflated Negative Bionomial, Sustainable consumption and production, Chegutu
Field Biology > Agriculture / Botany
Published In Volume 16, Issue 4, October-December 2025
Published On 2025-10-26
DOI https://doi.org/10.71097/IJSAT.v16.i4.8541
Short DOI https://doi.org/g98ndm
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