Smart Decision Support in Industry: The Power of AI and Cognitive  Computing

Author(s)	Dr. Tintu Mary Pushkeria, Dr. Vidya Rajendran
Country	India
Abstract	The rapid emergence of intelligent decision support systems in businesses maximizes the transformative power of AI and cognitive computing to increase productivity, optimize decision-making processes and drive innovation. These technologies enable the integration of more complex data sets, providing real-time analytics, predictive modeling, and intelligent insights necessary for informed decision-making where AI-driven systems can learn from history in detail, identifying patterns and providing actionable recommendations, thereby reducing human error, improvements in strategy and even, cognitive computing Through various approaches do-it-yourself It enhances these systems, providing AI with more flexible interactions and adaptive learning.
Keywords	Intelligent decision support systems, AI, Cognitive Computing, Productivity, Decision-making, Innovation, Real-time analytics, Predictive modeling, Data integration, Adaptive learning
Field	Sociology > Administration / Law / Management
Published In	Volume 16, Issue 4, October-December 2025
Published On	2025-10-18
DOI	https://doi.org/10.71097/IJSAT.v16.i4.8883
Short DOI	https://doi.org/g97s62

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