Gender, Behaviour, and Strategy: A Study of Women’s Investment Practices in Financial Markets

Author(s)	Ms. Sai Vyshnavi Tallapalle, Prasana Kumar, Nikitha Reddy, Sreshta Lakshmi, Vasavi Priyamvada
Country	India
Abstract	The world of finance is changing quickly, but differences between men and women in investing still remain. This study looks at how women behave as investors — how they make financial decisions, what strategies they use, and what challenges they face in the financial markets. Using data collected from a selected group of participants, the research identifies key trends and differences in how men and women invest. Charts and tables are used to clearly show these patterns. The findings reveal that women tend to invest carefully and thoughtfully, but their participation is often limited by social and structural barriers, as well as by a lack of access to financial guidance. The study ends with practical suggestions to encourage and support greater participation and empowerment of women in financial markets.
Keywords	Investment Behaviour, Women Investors, Financial Literacy, Gender Disparity, Market Strategy, Risk Preference
Field	Business Administration
Published In	Volume 16, Issue 4, October-December 2025
Published On	2025-10-23
DOI	https://doi.org/10.71097/IJSAT.v16.i4.8980
Short DOI	https://doi.org/g97s6d

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