International Journal on Science and Technology

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The Impact of Social Media on Consumer Trends: An In-Depth Analysis of Shifting Purchasing Behaviors in the Digital Age

Author(s) Divyaben Rameshbhai Padhiyar
Country India
Abstract This paper analyzes how social media platforms have fundamentally transformed consumer trends by altering purchasing behaviors. It examines the shift from traditional advertising to influence marketing, user-generated content, and targeted ads, which influence consumer decisions through increased brand engagement, social proof, and personalized experiences. The study explores the benefits, such as creating interactive shopping experiences, and challenges, like privacy and misinformation, associated with this new digital marketplace.
Field Computer Applications
Published In Volume 16, Issue 4, October-December 2025
Published On 2025-11-07
DOI https://doi.org/10.71097/IJSAT.v16.i4.9235
Short DOI https://doi.org/g99qkq
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