International Journal on Science and Technology

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Call for Paper Volume 16 Issue 4 October-December 2025 Submit your research before last 3 days of December to publish your research paper in the issue of October-December.
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Impact of Advertising on Consumer Brand Preference Towards Starbucks in Coimbatore City

Author(s) Dr. Ramya M, Ms. Kalaivani R
Country India
Abstract This article explores the effectiveness of various advertising channels used by Starbucks and offers strategic recommendations to optimize its advertising efforts. Starbucks employs a diverse mix of traditional and digital marketing approaches, including television, social media, influencer partnerships, in-store promotions, and experiential marketing. Through an evaluation of each channel’s impact in terms of reach, engagement, and return on investment, the study identifies the growing importance of digital and social media platforms in connecting with younger and more tech-savvy consumers. The article recommends increased investment in digital advertising, improved cross-channel integration, localized messaging, data-driven strategies, and the adoption of emerging technologies. These recommendations aim to help Starbucks maintain its brand relevance, deepen customer relationships, and improve the overall efficiency of its global advertising strategy.
Keywords KEYWORDS : Starbucks Advertising Effectiveness , Traditional Marketing Channels , Digital Marketing Strategies , Social Media Engagement , Influencer Partnerships , In-Store Promotions, Experiential Marketing , Cross-Channel Integration , Localized Messaging , Data Driven Marketing , Emerging Marketing Technologies , Brand Relevance , Customer Relationship Management , Return On Investment (ROI) , Consumer Engagement Metrics
Field Sociology > Administration / Law / Management
Published In Volume 16, Issue 4, October-December 2025
Published On 2025-11-22
DOI https://doi.org/10.71097/IJSAT.v16.i4.9580
Short DOI https://doi.org/hbb8fn
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