Farm Tourism in Kerala: A Theoretical Perspective on Sustainability, Rural Development, and Experiential Tourism.

Author(s)	Mr. BIJU P J
Country	India
Abstract	Farm tourism has become a big alternative tourism model that is combining agriculture, culture, sustainability and experiential consumption. Farm tourism is a special tourism offering a rare chance to diversify the rural livelihoods besides encouraging sustainable tourism in a state with an agrarian background and tourism-oriented economy as demonstrated in Kerala. This theoretical paper discusses the Kerala farm tourism in terms of sustainable tourism theory, rural development models and experiential tourism models. Based on the existing literature, the study conceptualizes the multidimensional phenomenon of farm tourism, which presents economic resilience, socio-cultural preservation and environmental stewardship. The paper integrates the world and Indian academic knowledge to determine the major drivers, challenges, and developmental trends of farm tourism in Kerala. It also suggests an ideal model that connects the experience of farm tourism with rural empowerment and destination sustainability. The research also gives a contribution in the tourism literature since it provides a systematic theoretical basis to upcoming empirical research and policy-making concerning agritourism and rural tourism development in Kerala.
Keywords	Farm tourism, Agritourism, Sustainable tourism, Rural development, Kerala
Field	Business Administration
Published In	Volume 17, Issue 1, January-March 2026
Published On	2026-01-16

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