DIGITAL MARKETING STRATEGIES IMPACT ON BRAND VISIBILITY

Author(s)	Akashkumar S, Dhanya K, Sreevarshini K, Dr.T.Thirunavukkarasu, Dr.S.Sivagnanabharathi
Country	India
Abstract	ABSTRACT: In the digital era, businesses face unprecedented challenges and opportunities in reaching their target audiences. This study explores how digital marketing strategies, when properly implemented, can significantly enhance brand visibility. As a case example, the research delves into the application of Search Engine Optimization (SEO), Social Media Marketing (SMM), content marketing, email campaigns, and WhatsApp marketing to measure their effectiveness in shaping customer perception. The analysis focuses on how these strategies influence brand quality, popularity, and trust. A quantitative approach, backed by primary data from business clients and detailed statistical analysis, reveals key insights into successful digital branding approaches. This paper offers valuable contributions for marketing practitioners and researchers by linking theoretical frameworks with real-world applications.
Keywords	Digital marketing, brand visibility, SEO, SMM, content marketing, brand perception, quality, trust, popularity.
Field	Business Administration
Published In	Volume 16, Issue 2, April-June 2025
Published On	2025-06-05
DOI	https://doi.org/10.71097/IJSAT.v16.i2.5851
Short DOI	https://doi.org/g9pz7t

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International Journal on Science and Technology