International Journal on Science and Technology

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Social Media and Cultural Fabric of the Shimla Hills: A Study of Preservation and Change

Author(s) Uma Thakur, Prof. Dr. Ashwani Sharma
Country India
Abstract This research explores how social media is shaping the cultural identity and traditional practices of the Himalayan communities, especially in the districts of Shimla, Solan, Kinnaur, Mandi, and Sirmaur in Himachal Pradesh. Based on a thorough review of literature, qualitative field insights, and cultural sources, this paper reflects on both the positive and negative roles that digital media plays in preserving or diluting regional customs, rituals, dialects, and belief systems. With a focus on youth behaviour, intergenerational knowledge, and digital storytelling, the study evaluates whether social media acts as a bridge to heritage or a challenge to authenticity. It concludes that while technology transforms traditions, it also holds potential to document, share, and revive them for coming generations if used with sensitivity. Social media is neither a threat nor a saviour in itself; rather, it is a tool whose value depends on the consciousness and cultural sensitivity of its users. If approached carefully, it can emerge as a powerful medium of digital heritage, ensuring that the oral, performative, and ritual dimensions of Himachali life are not only preserved but revitalized for future generations.
Keywords Himalayan Culture, Himachal Pradesh, Social Media, Tradition and Modernity, Folk Beliefs, Cultural Preservation, Youth Identity, Digital Heritage, Ritual Practices, Pahari Culture.
Field Sociology > Journalism / Media
Published In Volume 16, Issue 4, October-December 2025
Published On 2025-10-20
DOI https://doi.org/10.71097/IJSAT.v16.i4.8169
Short DOI https://doi.org/g97s55
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